With the Golden Globes and Grammys behind us and the Academy Awards in 10 days, it is a good time to reflect on what makes these events so great. Celebrities spend a lot of money looking special in order to make a splash on the red carpet. In the auditorium, the room is packed with expectations and surprises. Best of all, award shows employ a lot of hard working staffers who put their heart and soul into making everything and everyone look their best.
What elements of these award ceremonies can you use for an entertainment wrap party or corporate product launch? Here are my recommendations for the little touches you can make to keep attendees coming back and helping them to feel special.
Hollywood Secrets to Award-Winning Events
Start the Planning Process Early
Most Hollywood planners start the process at least six to twelve months prior to the event.
Select Your Venue Carefully
While the Oscars are held at the same venue year-after-year, the after parties are held at different venues throughout the Hollywood area. Here are some of the things Successful Meetings recommends you look for:
- A unique location
- Great food and service
- Good proximity to other areas of interest
- Valet parking
- Flexible load-in/out days for event rental suppliers
- Enough tables, chairs and staging equipment to meet your requirements
- Rooms small/large enough to meet your attendee needs
- Security detail and procedures to protect your guests
Sweat the Small Stuff
Develop and carryout a theme for your event in everything you do from the menu choices to the décor. Ensure the event and venue staff uniforms blend in with the theme.
If you want to have a fun, interactive area consider obtaining green screens and Virtual Reality rentals where attendees can play games, hike mountains or view your latest product offerings.
Set Standards for Swag Bags
High profile events like the Oscars and Golden Globes hand out swag bags totaling thousands of dollars. They are very particular about what goes into the bag and who they are given to.
Your standards should be high as well. Don’t let just anything into the bag, but rather set a minimum dollar value for each item.
Create a Red-Carpet Feeling
As attendees arrive at your event, greet them outside or at the door. Welcome them to your event and thank them for coming. Have Instagram stations set up to take still photos behind a sponsor logoed backdrop. Ask staff members and sponsors to interview attendees and be sure to record the interview on iPad Rentals or smartphones via Facebook Live, Snapchat or Instagram Stories.
Hartford Technology Rental is Here to Support You
Are you in need of event technology but don’t know where to begin? Consider giving Hartford Technology Rental a call today at 888-520-5667 so we can help you create an award-winning event!