I can remember in the early 1990’s, the “Paperless Office” was coming to the corporation near you. No more printers or copiers. Everyone would file and access documents on their PC or via the mainframe.
Even though this concept never caught on back then, it seems to be making its way into every aspect of the business world today. One holdout has been trade shows, which have lagged for years with technological automation. However, with costs coming down and ease of use going up, it appears that the resistance to change is melting away.
Let’s focus on three things to help you go paperless at your next trade show:
- The types of paper being used in an exhibit booth
- The technology alternatives and
- The overall benefits of going paperless
Typical Exhibit Booth
Paper is generated through:
- Lead reports
- Brochures and flyers
- Product catalogs
- Pricing sheets and
- Business cards
Guess what the attendee is most interested in? Your business card and maybe, just maybe, a pricing sheet. It shouldn’t surprise you, but approximately 75% of all marketing collateral given on a trade show floor ends up in one of the trash bins on that floor.
In addition, you need to consider the time writing, designing, printing and packing all those materials only to unpack and repack them at the beginning and end of the show.
With a combination of a cloud rental, iPads and the right apps, all of the items listed above can be taken care with a lot of fluidity and a lot less hassle. You don’t have to worry about late shipments or lugging materials through the airport; the technology can arrive onsite when you do. In addition, renting the cloud for your event allows authorized users to access the documents, photos and videos they need when pitching their company to an attendee. And best of all, items stored in the cloud can be accessed from any device at any time.
iPad rentals can be carried around by the booth sales staff and replace just about everything listed above. In fact, if the booth is crowded, staff can move around and come to the attendee on the outside of the booth with their information.
You can collect correct information while the attendee is in front of you, email them product specs they were interested in, and sync all this information with your CRM system for further follow-up. All without the use of paper!
If the sales staff are busy, an iPad tabletop stand rental can keep attendees informed and interested with product videos, live chats from corporate or just perusing your website.
Benefits of a Paperless Booth
First and foremost, going paperless is good for the environment. One less tree that needs to be cut down, which reduces our CO2 footprint.
Second, most attendees, especially and including Millennials, don’t want to carry marketing and sales collateral around the show floor. They are used to storing everything on their mobile device. They rarely print anything and use their smartphone for the computer it was intended to be.
Last, it saves you and your organization time and money. Think about all those marketing dollars that can be shifted toward technology and perhaps freeing up more funding to participate in another show.
If you are still having trouble justifying technology, remember to count the hours before, during and after the show in managing leads and the paper trail. You don’t have to worry about typos on the printed material, carrying around outdated pricing sheets or losing leads because someone spilt coffee all over your document.
Move Your Trade Show into the Technology World with HTR
Hartford Technology Rental can provide you with creative solutions for a technology-driven booth at your next trade show. Give us a call at 888.520.5667 to learn more about all our product offerings!