“Hey Google, order a large pepperoni pizza from Domino’s.”
“Alexa, what’s the traffic in downtown Chicago look like now?”
These are just two examples of how smart speakers are being used in homes today. However, many enterprise businesses are testing use of this IoT technology as a crossover strategy from the home to the workplace environment.
Below, is a summation of the latest research, which businesses are using this smart audio product and how to prepare your organization if you decided to take the leap to voice activated technology.
The Smart Audio Report Results
According to a study by NPR and Edison Research:
- 43 Million people, ages 18 and older, that live in the U.S. own a smart speaker
- 81% are open to features created by brands
- 54% are women
- 33% are 55 and older
- 26% consist of individuals between 45-54 years old
- 74% have owned their unit for less than one year
- 26% have owned their device for twelve months or more
What People Ask Smart Audio Products
Besides the two examples listed at the beginning of the blog, most users:
- Ask about the weather
- Request certain songs
- Ask general questions
- Make phone calls
- Research products and
Businesses Testing It
Many enterprise organizations are putting digital assistants to work today, in a dual focused effort to bring about brand awareness to the public and make their workplace more efficient. Here’s a listing of some of the key companies trying it out:
- Burger King
- Jaguar Land Rover
- Johnnie Walker
- Patron Tequila
How Can Your Company Prepare for Voice Activated Technology?
First, identify areas where smart speakers can assist your employees, customers and/or prospects. Perhaps you are considering redeploying your receptionist in another area. A smart speaker can be placed in your lobby area. Visitors will be directed to ask it for the person they want which will ring directly to the person’s desk. This is just one example of how this technology can be useful.
Second, put in place an Internet of Things (IoT) and cybersecurity policy. While these devices have password protection, they currently stand at the lowest level of encryption available. Which means, they are potentially sitting ducks for hackers just waiting to get into your system. That’s why it’s important to have a policy that addresses where and when smart speakers can be used and what the consequences are of violating that policy.
Third, get comfortable with Artificial Intelligence (AI) and the cloud. Microsoft has a suite of AI products. Apple, Google, Facebook and Amazon, do as well. Choose one platform and one development tool and get started today to keep your company in its competitive advantage.
Partner with Hartford Technology Rental
We maintain a large portfolio of the latest in technology, backed by an extraordinary team that’s available 24/7. Give us a call at 888-520-5667 for more information about voice activated technology solutions.