If you aren't convinced that you need video marketing material for your business, you will be after you learn that video content could make up 80% of all internet content by 2021.
Video content is already popular. Do yourself a favor and stay ahead of the trend and start producing quality content now.
You could film something quickly on your phone, but there's something about professionally shot videos that resonate with people.
You may not be a videographer, but if you get professional video equipment you can easily make high-quality videos.
Not sure where to start? Don't worry, we're here to help.
Professional Video Equipment: 4 Must-Haves
Don't worry; you don't need to make a huge investment in buying filming gear. Everything you need can easily be rented.
There's a lot of different kinds of tools and equipment you could use to film professional-grade footage. But we're going to focus on the essentials today, so you can start producing.
We know that it's pretty obvious that you'll need a camera, but the kind of camera you get will drastically affect the quality of what you shoot.
There are so many camera options available. You could choose traditional professional cinema cameras, DSLRs, 360 cameras, mirrorless cameras, action cameras, or even a drone if you're so inclined.
This may come as a surprise, but you don't need to spend a lot of money on your camera even if you plan on shooting professional high-budget material.
The kind of footage you're planning to shoot should influence the camera you plan on getting. Take a little time to think about what you plan on shooting… will you have a lot of moving action shots, or will you be filming in one static location?
If you're looking for a compact and lightweight camera, consider going for a mirrorless and DSLR camera. They come with a lot of capabilities and they're easy to use. If you are looking to create a more immersive experience, then a 360 camera is the perfect choice and there are many models to select from. Find the perfect video equipment for your project.
Tripod or Stabilizer
There are only two instances where you won't need a tripod or stabilizer. You're only filming from one angle the entire time, or you're filming a chase scene with a lot of shaky camera action.
If you want to get good footage, you'll need a tripod, monopod, or a gimbal stabilizer.
Filmmakers that want something that can work in almost any occasion may want a tripod that comes with a m-lock twist system. This allows for secure operation and adjustable leg angles that can help with shooting different perspectives.
When you're looking for equipment, be sure to go with something that's easy to transport and maneuver. If you get something that's too complicated to work with, you may not be happy with the footage you shoot.
If you're planning on shooting with a handheld camera, a stabilizer is a must. Stabilizers can reduce vibration and camera shake, and help give your footage a smoother and more polished look.
It doesn't matter if you plan on shooting in a sunny field or a dark room at midnight, lighting matters when you're filming.
A good lighting kit is needed for any video shoot in order to ensure that you're able to capture great footage in all lighting conditions.
You also shouldn't forget how much lighting can influence what you film. It can give your footage a specific look, mood, and feel.
Microphones are going to play a huge part in the monitoring and syncing process when you're filming. Many professional videographers have a variety of microphones that can help them get the right sound quality and coverage.
Some cameras have decent built-in microphones, but it's always good to have a backup method. It's also important to keep in mind that external microphones are essential for recording sounds and vocals from a distance.
If you're going down the external mike route, getting a boom pole can help with filming significantly. You'll be able to keep the microphone out of the shot and be able to change direction with ease.
Start Filming Today
As you can see, you don't need a lot in terms of professional video equipment if you want to start filming. Once you have the basics, you can produce content that can give your business the promotion it needs.
Are you eager to start making your own video content after reading this post? Contact us today so we can talk about the best equipment for your needs. Serving metro areas nationwide from our distribution centers in Chicago, Washington DC, NYC and LA, we offer technology rental products and services to entertainment industry and corporate professionals.