Trade Show Industry Shows Strong Signs of Confidence

Trade Show Industry Shows Strong Signs of Confidence | HTR

The Center for Exhibition Industry Research (CEIR) Total Index posted a year-to-year gain of 1.8% in the first quarter of this year. Here are four other positive trade show indicators:

  • Real revenues were up 2.8%
  • Net square feet were up 2%
  • Attendance up 1.8% and
  • Exhibitors up .7%

One of the biggest growth gauge was the Consumer Electronic Show (CES), which set a new record this year of 2,750,000 net square feet for the expo floor, a 6% increase over the 2017 event. This event drew 3,900 exhibitors and 175,000 attendees from 150 countries. It’s considered the key marker of trade show health.  

More Positive News for Exhibitors

In February of this year, UFI polled 290 global exhibitor organizations. Here’s a summary of what they found:

  • 77% expect revenue growth in the second half of this year
  • 72% expect growth in the first half
  • 44% had an increase in profits in 2017
  • 43% said their profit margins were stable last year
  • 25% of the show organizers said their success would depend on the economic state of the local economy where their show is hosted

Other Valuable Industry Statistics

According to Statista, a portal for statistics, U.S. trade shows remain one of the most profitable B2B marketing tools for companies because 82% of attendees are directly involved their company’s purchasing decisions. Here is other relevant data:

  • In 2016, trade shows generated $12.8 billion
  • 80% of booth visitors purchased a product or service because they sampled it or saw a demonstration
  • 57% stated they gained a better understanding of exhibitors’ products and services by visiting their booths
  • 68% of exhibitors are confident their trade show program will achieve better results in 2018 over last year’s results
  • 50% of trade show revenue is generated from registrations
  • 25% of revenue from exhibitor’s selling their wares
  • 47% plan to maintain a flat budget
  • 30% will increase their trade show budget
  • 35% of all trade shows have less than 50 exhibitors
  • 30% have between 100-249 booths

Key Takeaways about Trade Shows

The confidence level is high across the globe regarding trade shows. If you haven’t had one before or suspended your show during difficult years, keep in mind the following:

  • Start small. Remember, 65% of all trade shows have under 250 booths. If you are having a hard time getting companies to participate in yours, follow these guidelines.
     
  • Automate and promote your registration process. Set up an email campaign and social media push that promotes your event and links potential exhibitors your registration system.
     
  • Allow exhibitors to demonstrate and sell their products. If they are service based, encourage them to use large screen monitor rentals to show videos and/or presentations of their offerings. iPad rentals can be used for one-on-one opportunities.
     
  • Keep booth pricing flat. With nearly half of all exhibitors experiencing no increase in budget, steady pricing is the key to keep them coming back.

Hartford Technology Rental Has Attention Getting Booth Technology

We offer free consultations on the best solutions for your booth. We pay special attention to the booth’s wiring and power requirements when making our recommendations. Call us today at 888.520.5667 and speak to one of our dedicated team members.